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We believe in Creating and Protecting Wealth through Trusted Financial Advice.

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We clearly identify our clients’ needs by having a comprehensive meeting to understand goals and objectives.

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We treat all our clients with the utmost importance and this philosophy has given us a reputation of quality that has earned us an extremely high level of repeat and referred business.

Meet the Advisers

All staff are hand-picked, trained and qualified to become experienced industry professionals continually receiving ongoing support and training. Elite Financial is deeply committed to continuous improvement. In order to offer top quality service to our clients, we invest heavily in staff development and training, keeping abreast of sector developments by attending specialist conferences.

Wealth and asset managementfinancial advisor Dorset

Ross Laughton

Ross is very proud of developing and enhancing Elite Financial since he joined the Company in 2007 and became a Director of the business in 2012.

His passion is advising his clients, in a professional but relaxed manner that puts people at ease. Following his Financial Service degree, Ross spent over 9 years as a Wealth Manager with various life companies and financial institutions and is therefore extremely familiar with the issues that individuals and businesses face in terms of legislation and planning. His clients include:

  • People from all professions and trades
  • From all age groups
  • Financial Brokers
  • Business owners and executives many of whom are currently requiring assistance in establishing new company pension schemes in line with recent legislation

Ross is a dedicated family man to his wife and two young boys, Thomas and Benjamin. Outside of work he enjoys nothing more than kicking a football with his kids or taking them for walks around the New Forest.

Mortgage protection insurance advice in DorsetMortgage advisor

Phil Wadham

Phil has been working in Financial Services for over twenty-five years and has been one of the driving forces of Elite Financial as a Director since its inception in 1999. Phil has been helping people achieve their goals and objectives by advising on and arranging their mortgage and associated protection needs. Together with helping make their money work harder and maximising their income in retirement.

Phil wants to help people on their journey to own property and protect what really matters to them. If you think he may be able to help you or anyone else you know of, then please contact him.

When Phil isn’t working he enjoys the countryside including clay pigeon shooting and is a member of the Ambassadors big band. He also enjoys spending quality time with his family and grandchildren.

Financial Advisor for Elite Financial, BroadstoneFinancial Advisor/Supervisor in Broadstone, Dorset

Peter Betteridge
Financial Adviser

Peter has been working in the Financial Services Industry for 27 years, his career began in 1989 when he joined Pearl Assurance as an Adviser working his way up to District Manager.

Peter was one of the original Directors involved in the inception of Elite Financial in 1999. He has remained one of the driving forces behind Elite Financial’s ongoing success. Peter’s many duties include being responsible for compliance, sales management, staff training and all whilst still servicing his existing and new clients.

He is passionate about helping clients make some of the most important decisions of their lives regarding their and their family’s financial future.

Peter has recently taken partial retirement and now splits his time between working seeing Clients and relaxing with his wife at their home in Spain. His quest for knowledge has not decreased having hit the grand old age of 65 and he is currently learning Spanish to assist him in being able to order food and drink more easily!

Financial advice and wealth managementMortage, pensions and investment adviser

Jason Lewis
Financial Adviser

Jason joined Elite Financial in 2009, and holds the Certificate in Mortgage Planning and Diploma in Financial Planning qualifications.

He is very passionate about assisting clients with a range of financial solutions from obtaining finance for purchasing a home, to enhancing wealth through retirement planning and investments. He has been successful in helping people achieve their dreams and financial goals for many years.

Jason is a family man with 2 young children who keep him busy when he’s not working. He is also a keen follower of the local football team AFC Bournemouth.

Financial advisor BournemouthFinancial advice in Broadstone

Cheryl Kellock
Financial Adviser

Cheryl has worked in the Financial Services Industry for 29 years. This wealth of experience includes having been an Area Manager for a leading building society and 11 years combining the roles of a stockbroker and previously having been an Independent Financial Adviser. Cheryl has been part of Elite Financial since 2012 and is passionate about helping clients plan their financial futures to achieve their desired outcomes.

Cheryl enjoys travelling and is a keen gardener. She also has a rescued cat who is quite demanding.

DeborahFinancial adviser in Dorset

Deborah Wilson
Financial Adviser

Debbie has over 30 years’ experience in the Finance industry, having worked her way through as a cashier to management and then onto advising. Debbie is passionate about advising, helping people achieve their goals for the future and protecting their families.

Debbie started at Elite Financial in 2013 after working for 18 years for Nationwide Building Society. Debbie felt her true potential and qualifications were not being achieved in a single tie environment and wanted to be able to access more for her clients.

Debbie’s motto is ‘treat the client how she would like to be treated’, this has bought her great success and referrals from existing clients. Debbie’s main aim is to keep her clients up to date and take them on a life cycle of financial advice.

Debbie’s interests include walking her Dog, gardening, socialising and best of all looking after her grandson, Charlie.

AndrewFinancial and mortgage advisor

Andrew Harper
Financial Adviser

Andrew thrives on helping clients secure their future financial well-being by advising them on their investments, pensions, mortgages and protection.

Being an adviser provides Andrew the opportunity to develop a professional and personal lifetime bond with clients helping them to make some of the most important decisions of their lives regarding their and their family’s financial future.

Andrew always strives to provide his clients with the kind of service they would expect from a friend or family member, which in turn rewards him as much as it does them. They know that he is ‘on call’ any day of the week and they are confident that he always, ALWAYS advises the suitable course of action for THEM and puts THEIR needs at the centre of everything he does.

Andrew has over 20 years of experience in the Financial Services industry and has been recognised many times over the years for the outstanding levels of customer service that he has provided; Andrews personal mantra is that ‘I don’t treat the customer like a king, I treat them like my Mum. And trust me, I do love my Mum!!!’

Andrew has a very active life and openly encourages his colleagues to join him for games of squash.

JoshMortgage advisor Bournemouth

Josh Colmer-Tanner
Mortgage Adviser

Josh joined Elite Financial in 2014 and specialises in providing mortgage and protection advice to clients. During that time, he has successfully completed the following industry qualifications in financial protection, financial regulation and mortgage advice (R05, CF1 and CF6)

Josh finds his job very challenging and rewarding and gains great satisfaction knowing that he is able to assist clients in what might be the most complex transaction of their lives. Having already been through the home buying process twice, Josh fully understands the complexity and stress that the journey may take. He therefore strives, together with the Elite team, to alleviate any challenges that may arise.


Outside of work, Josh is a keen musician and music lover. He is an avid supporter of AFC Bournemouth, holding a season ticket and aims to get to as many matches as he can.

Sarah YoungMortgage advisor

Sarah Young
Mortgage Adviser

Sarah has been working in the financial services industry for the last 14 years and joined Elite Financial in July 2017. She now specialises her advice in mortgages and protection.

Sarah strives to make her clients’ dreams become a reality. She prides herself on her excellent customer service by treating each client as an individual and understanding their needs and priorities.

Sarah enjoys spending time with her family and keeps herself active by running and walking the dog.

LukeMortgage advisor

Luke Challis
Mortgage Adviser

Luke Joined elite in 2017 with over 10 years of experience in the Financial Services industry with LV=, providing protection advice & managing advisers for the majority of that time. Luke specialises in protecting families to ensure that whatever should happen, there is financial support to secure the family home and provide a better standard of living for the family than the state could hope to provide.

Luke is passionate about helping his clients to obtain their dream homes and providing reassurance for their future security. He believes in straight forward advice in an easy to understand format. This is key to allowing his customers to feel comfortable with the direction they choose to take. Luke has successfully completed his Investment Principles Exam (R02) and is looking forward to continuing his ongoing training and studying towards his Diploma to be a Financial Adviser.

Luke enjoys clay pigeon shooting, the cinema and seeing his football team play live. He also enjoys socialising with friends and family, especially his young nephew Scott.

Jayne SimmonsJayne Simmons baby

Jayne Simmons
Mortgage Adviser

Jayne has worked in Financial Services since 1988, starting her career in branch banking before becoming a Financial Adviser and latterly, a Mortgage Adviser. Three years ago, Jayne decided to move into the whole of market arena and found that this was the best way to help clients who invariably, have more complex mortgage needs and to give clients a much more varied choice of lender.

Jayne is passionate about providing an excellent customer experience and helping her clients find the solution best suited to their needs. Not every mortgage is straightforward, so Jayne gets a great deal of satisfaction from being able to help with more complex cases. She is there to hold her client’s hand through each stage, from initial consultation to completion. Jayne’s priority with any client, is to ensure that they are not only able to buy the home they want, but to also keep it by arranging suitable protection for them.

Jayne likes to spend time with her husband and their very active Parson Russell, Daisy. She also enjoys photography, live music and comedy, needle felting and making her own greetings cards.

Marcin Wojcik

Marcin Wojcik
Financial Adviser

Marcin has worked in Financial Services since June 2010. He holds the Certificate in Mortgage and Protection Advice (Ce MAP) and Diploma in Financial Advice (DipFA).

He is very passionate about looking after his clients’ financial needs. Marcin has been successful in helping many people achieve their dreams and financial goals for many years. His main aim is to keep his clients up to date and take them on a life cycle of financial advice, with a range of financial solutions from obtaining mortgages to enhancing wealth through retirement planning and investments.

Outside of work, Marcin has a very active life and openly encourages his colleagues to join him for a game of Volleyball or Football. Marcin is also a dedicated family man to his Fiancée and daughter Natalie.

Meet the Support Team

Rachel McMullen
Practice Manager

Rachel has worked in the Financial Services Industry since 1988 and joined Elite in 2016 after a successful career with Barclays Bank. Rachel has been both a Mortgage Adviser and Financial Adviser before spending the last 13 years in Learning & Development. She holds the Certificate in Mortgage Planning and the Diploma in Financial Planning qualifications.

Rachel is responsible for the smooth running of the team and is passionate about excellent customer service. Her main duties comprise of compliance, sales management and team development.

Outside of work, Rachel loves to travel and has visited over 30 countries. She also enjoys interior design, DIY, gardening and spending time at her beach hut enjoying the sunshine.

Mortgage protection insurance DorsetMortgage advice and financial protection

Rhea Clarke
Office Manager

Rhea joined Elite Financial in 2013 as an Apprentice Sales Support Administrator. She has now been promoted to Office Manager and her role is overseeing the mortgage administration team and processing protection applications on behalf of the Advisers.

Rhea completed Business Admin Level 2 and now holds two appropriate industry qualifications in mortgage advice and financial protection (CF6 & R05). She also holds a Diploma in Management and Leadership Level 5. Rhea thoroughly enjoys her job at Elite and finds it very rewarding, she has already trained up two other apprentices in sales support roles.

Rhea recently got married and enjoyed her honeymoon starting with a Safari in South Africa and then ending relaxing in Mauritius. In her free time she enjoys going to gym, going on holiday and meals out with family and friends.

Investment managementPensions and investment advice from Elite Financial

Emma Lane

Emma has been working in Financial Services for 13 years and joined Elite Financial in 2006 as a Mortgage Adviser holding CeMap 1, 2 and 3.

Emma pursued further qualifications and became a Paraplanner holding the CeFap qualification following maternity leave when she had her son. Working within the pensions and investment admin team she now manages all of our client accounts held across the platforms, submits business on behalf of all our advisers and manages all Client reviews and periodic reports.

Emma enjoys swimming in her free time and this is an interest she shares with her son who has recently be selected to swim for Poole Swimming Club. She also actively supports the local youth football team for which her son plays and her husband coaches. She enjoys regular visits to the cinema.

Pensions advice DorsetPensions and Investments Manager

Victoria Mount

Victoria joined Elite Financial in 2014 and has been working in Financial Services since 2005. Victoria previously worked as a Financial Adviser and Stockbroker. She now utilises her experience paraplanning and carrying out research within the Pensions and Investment team. She thrives on finding solutions to meet clients’ needs.

She holds a diploma in Financial Planning and Certificate in Mortgage Planning.

Victoria is a proud mum to Gabriella. In her spare time she enjoys salsa dancing and cooking healthy homemade foods, whilst also finding the time to deal with her large cat with attitude called Diesel.

Katie Robbins
Investment and Pensions Administrator

Katie joined Elite Financial in June 2016 as an apprentice in a pension and investments administration support role. Her apprenticeship course finished in 2017, and she is now continuing in her role as part of the Elite team.

Katie has successfully completed her Certificate in Paraplanning and Financial Administration (CertPFA). She finds her job role very rewarding and it gives her opportunities to constantly develop her skills.

Katie is a shopaholic and enjoys discovering new shopping outlets. She also enjoys going for bike rides, and socialising with her friends.

Mortgage protection specialistsMortgage and protection administration management

Julie Parfett
Mortgage Administrator

Julie has a background in sales and customer service and many years’ administration experience achieved before joining Elite Financial in April 2013.  She has progressed within the company to become a full time Account Manager assisting the Financial Advisers in all aspects of mortgage and protection administration. Her role is varied but mainly involves overseeing the mortgage application process.

Julie enjoys keeping fit by attending Zumba and dance classes.

Mortgage advice and supportMortgage advice and help

Ellie Mosley
Sales Support Administrator

Ellie joined Elite Financial in September 2015 as an apprentice in a mortgage sales support role. Her apprenticeship course finished in 2016, and she is now continuing in a Sales Support role as part of the Elite team.

Ellie finds this job role very rewarding and it gives her opportunities to constantly develop her skills. She actively liaises between all the relevant parties involved with getting mortgages to the completion stage. Ellie is also looking forward to continuing her ongoing training and studying towards her CF6 qualification.

Ellie enjoys going on holiday, going to the gym and socialising with her friends.

Sales support at Elite Financial in DorsetMortgage advice in Dorset

Brenda West
Sales Support Administrator

Brenda has been working for Elite Financial for the past 16 years in Sales Support. Her role is a conduit between client, mortgage lender and solicitor during the complex stages of a house purchase or re-mortgage. When the mortgage offers are produced she then calls the solicitors and updates our Clients until completion has taken place. Brenda finds her role very rewarding and enjoys working with a great team. She has a great deal of knowledge and is always willing to help train younger members of the team. Brenda takes on a great motherly role to all the staff at Elite Financial and spoils us all with biscuits on a regular basis.

Brenda is very active and enjoys walking, pilates and gardening.

Conor KnightConor Knight baby

Conor Knight
Sales Support Administrator Apprentice

Conor joined Elite Financial in the summer of 2018 on an Apprenticeship scheme as a Sales Support Administrator. His job role includes liaising with lenders, solicitors, estate agents and clients from application to completion of mortgages. He also carries out day to day tasks within the office which includes answering the phone, inputting all case data on the system and assisting Advisers with their needs.

Conor always strives to achieve excellent client service. In the future, Conor wishes to become a Mortgage Adviser and feels his current position is a good foundation for his future aspirations.

In his spare time, Conor likes to visit the gym and socialise with friends.

Kaitlin McCrowKaitlin McCrow

Kaitlin McCrow
Investment and Pensions Administrator Apprentice

Kaitlin joined Elite Financial in the summer of 2018 on an Apprenticeship scheme as a Pension and Investment Administrator. Her job role includes liaising with pension and investment providers, preparing review letters and general day to day administration.

Kaitlin has always been interested in the Financial industry and holds a certificate in Financial Studies. She finds the job very interesting and rewarding, it has enabled Kaitlin to develop further skills and knowledge within the industry, which she is constantly looking to do.

Outside of work Kaitlin enjoy spending time with her family and boyfriend and a lot of retail therapy!